Android Apps Are Priced Higher in Europe Than In The U.S.
Although Europe just represents 20% market share for the Android market, it would benefit software authors to price their products in local currency to reap higher profits. This hammers home the value proposition for writing Android apps which are global aware and which can be easily localized into different locales.
In many of my projects both as tester and as developer, I spent a fair bit of time making sure that my product could be taken into markets outside of the U.S. I know that Microsoft earns a great deal of its profits from international markets.
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